Iain Plunkett
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Project: In & Around
Client: West Kent Housing

Design  |  Writing  |  Editing

West Kent Housing Association is the leading community provider of affordable homes in Kent. Their core purpose is to provide homes for those who struggle to afford them in the open market and to nurture the communities around those homes. To achieve this goal, West Kent works with many stakeholders.

In&Around is a key element of the association's stakeholder communication strategy. I developed the publication from a simple newsletter into a magazine format. The content widened from a chronicle of West Kent activities to include in-depth features on the issues facing the association and its stakeholders.

My editorial philosophy including gaining participation and contributions from key industry professionals and government ministers.

"I never thought I could be so positive about a publication."

West Kent Stakeholder
Front cover of In & Around by copywriter Iain Plunkett
As editor of In & Around, Iain Plunkett scheduled and was the copywriter on all articles.Picture
The copywriter interviewed key personnel and industry experts for the articles in In & Around.Picture

ABOUT IAIN PLUNKETT


I'm a B2B copywriter with highly developed conceptual and writing skills, I have over twenty years experience in the information technology and business to business markets. I specialise in creating a range of content for B2B organisations looking to get the most from their investment in Content Marketing. I have a wealth of creative management experience at a senior level. For the last nine years I have run my own creative agency offering a wide range of marketing and communications services both in the UK and worldwide.


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