Project: Company Launch
Client: Shadow Innovation

Strategy  |  Creative Direction  |  Writing

Shadow Innovation was created to bring innovative manufacturing processes and customised design to the thermal imaging sector.The company invited me to help it move from research and development to full commercial status. This began with a branding exercise to develop a range of key go-to-market messages and a corporate identity which would appeal across the various market sectors that the company wished to address.

Following the completion of the branding project, I designed and developed a new website for the company. The website was deliberately designed to reflect the transitory nature of the Shadow business. It had the dual purpose of attracting both interested investors and direct customers. Given the nature of the company's product range, the website heavily features video footage of Shadow's thermal imaging technology in action.

"Iain has worked closely with us to develop our 'go-to-market' messaging for our innovative thermal imaging devices. This has followed through into a stunning statement of our identity and an interactive website that helps position us a true leader and innovator in all of our market sectors."

Aaron Ventura
Chief Technology Officer
Shadow Innovation