Iain Plunkett
Freelance Copywriting & Content Creation

Words are the heart of communication. Whether written or spoken, it's words that educate, convince and inspire. Finding the right words isn't easy. It takes time and experience to fully understand what you need to say to the person you want to reach. It takes insight and creativity to ensure they hear you. What's true of an everyday conversation is multiplied when it comes to B2B marketing - especially as Content Marketing becomes a major tool in the marketing kit for every B2B organisation. You need a copywriter that really understands your audiences and knows just what words to use.

My Story

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My Services

Copywriting & Content Creation

Today, content is king. B2B buyers don't want to speak with you till they're ready. Content Marketing means reaching out and connecting with people wherever they are on their buying journey. That takes great, engaging content.

Creative Direction

Sometimes, words are not enough. You may want to outsource complete creative projects from start to finish. For that, you'd need a professional who knows marketing, advertising, publishing and PR. Luckily, I may know someone.

Marketing Strategy

It's a brave new world. Marketing has to take up the slack as direct sales becomes increasingly challenging. How are you going to bring buyers to you, nurture them through their journey and make them the fans that will sell you afterwards?

Training

Content Marketing. It really is a team game. You need as many people involved as possible and at all levels of your organisation. Now, everyone can write but that doesn't make everyone a writer. Well, actually, it can (with a bit of help).

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Portfolio

Promoting the European launch of
the Datasat LS10.

Creating a 'go to market' strategy for Shadow Innovation..

Developing a series of educational microsites for OpenText.

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