Iain Plunkett
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Copywriting & Content Creation
Today, content is king. B2B buyers don't want to speak with you till they're ready. Content Marketing means reaching out and connecting with people wherever they are on their buying journey. That takes great, engaging content.
Creative DirectionSometimes, words are not enough. You may want to outsource complete creative projects from start to finish. For that, you'd need a professional who knows marketing, advertising, publishing and PR. Luckily, I may know someone.
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Marketing Strategy
It's a brave new world. Marketing has to take up the slack as direct sales becomes increasingly challenging. How are you going to bring buyers to you, nurture them through their journey and make them the fans that will sell you afterwards?
Training
Content Marketing. It really is a team game. You need as many people involved as possible and at all levels of your organisation. Now, everyone can write but that doesn't make everyone a writer. Well, actually, it can (with a bit of help).
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